Part of a wider branding campaign, this Celebrity Slim TVC was created to introduce celebrity generated recipes into the Celebrity Slim diet program to accompany the FMCG products at retail level.
Masterchef cinalist Poh Ling Yeow was engaged to create a series of healthy and nutritious recipes to guide consumers on what to eat on the program.
In edition to the commercial, we created a website, cook book, online ads and banners, post cards and more.
Creative Director / Director : Kelly Boulton
Producer: The Ad Agency
DOP: Simon Ozolins